PriorityLine automates what happens next. Every inbound call is triaged by urgency, written into a record, and escalated to whoever needs it. Including the quarter of them that arrive when your office is shut.
“This is the greatest transformation for our homecare agency of all time.”
Daughter reports a fall. No injury visible. Asking for a call back tonight.
Escalated → on-call coordinator
02:14 · logged
At Soma, 22.7% of calls come in outside nine to five. One in seven arrives at the weekend. That is not a run of bad nights. It is the ordinary shape of a week.
Every one of those calls is somebody who needs something. Voicemail is not an answer to that. It is a delay you will hear about later.
01 · Triage
An emergency does not wait behind fourteen questions about invoicing. PriorityLine assesses every call as it happens and sorts it before anyone picks up a list.
Routine goes where routine goes. Urgent does not.
Daughter reports a fall. No injury visible. Asking for a call back tonight.
Escalated → on-call coordinator
02:14 · logged
02 · Record
Who rang. When. What they said. What was decided. Written down as it happens, in a structure you can search a year later.
This is the part nobody else sells, and it is the part that matters when someone asks what you knew and when you knew it.
Carer cannot access property. Key safe code not working.
Assigned → scheduling team
09:41 · logged
03 · Escalate
No handover note. No hoping someone checks the inbox. The call routes to whoever is on, by the rules you set.
Nothing depends on anyone remembering.
Family querying next week’s visit times.
Queued → morning callback list
16:02 · logged
PriorityLine handles the call and the work around it. It does not build your rota or dispatch your staff - it hands a triaged, documented call to the systems and people who do.
Measured on the live system, 25 September 2025 to 26 August 2026.
“PriorityLine saves us 20 hours/week. Our care coordinators can finally focus on clients, not phones.”
The same mechanics apply anywhere inbound calls arrive at different levels of urgency and create obligations afterwards. Four places we think that is true.
Medication queries, falls, access problems, missed visits. Every one of them may end up in a CQC evidence trail.
CASE STUDY
5,316 calls · live since Sep 2025
A dripping tap and water through a ceiling arrive on the same line. What was reported, and when, becomes the whole question if it escalates.
HOW IT APPLIES
Illustrative · no customer yet
High call volume against a small front desk, and a genuine urgency gradient. Triage here is administrative. Clinical assessment stays with your team.
HOW IT APPLIES
Illustrative · no customer yet
You sold a response time. Proving you met it is worth more than the callout.
HOW IT APPLIES
Illustrative · no customer yet
Onboarding takes three weeks, on purpose. We listen to how your calls actually go, configure against that, and then watch every call while you check the record matches what happened.
The technical build can be done in a day. The three weeks are for making sure nothing is lost while you stop worrying about the phone.
Week one
We learn how your calls actually go
Week two
You test it, we adjust
Week three
Live, and watched call by call
Add as many colleagues as you like. You pay for the volume you actually receive.
Starter
£299
per month
up to 500 calls
Lands in email, up to 5 people
Professional
£595
per month
up to 2,000 calls
Lands in the dashboard, plus email
Enterprise
from £1,250
per month
unlimited, fair use
Lands in dashboard, plus email
Over your band, calls are £0.30 each - or we move you up a tier, whichever costs you less. We will tell you which, rather than waiting for you to notice.
One-time onboarding fee of £950. That is the three weeks above. We do not waive it, because it is the part that makes the rest work.
Sixty-day money-back guarantee, counted from the day you sign, and no lock-in on the monthly. If it is not working for you, we refund the onboarding fee and you can stop whenever you like.
Book thirty minutes. We will listen to how your calls actually go and tell you honestly whether this helps.