Cookie Policy
PriorityLine.ai Cookie Policy
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Example:
A cookie might remember your language preference or whether you've agreed to our cookie banner.
Types of Storage Technologies
This policy covers:
- Cookies: Small text files
- Local storage: Data stored in your browser
- Pixels/Tags: Tiny images that track activity
- Web beacons: Embedded objects that track emails or pages
We refer to all of these as "cookies" for simplicity.
How We Use Cookies
We use cookies on priorityline.ai for the following purposes:
1. Strictly Necessary Cookies
Purpose: Essential for the website to function
Consent required: ❌ No (these are essential)
Examples:
- Session management (keeping you logged in)
- Security and fraud prevention
- Load balancing (distributing traffic)
- Cookie consent preferences
You cannot disable these as they are essential for the website to work.
2. Analytics Cookies
Purpose: Understand how visitors use our website
Consent required: ✅ Yes
Examples:
- Google Analytics (anonymised IP)
- Page views and session duration
- User journey analysis
- Device and browser types
What we learn:
- Which pages are most popular
- Where visitors come from (referral sources)
- How long people stay on pages
- Which content leads to demo requests
We anonymise IP addresses to protect your privacy.
3. Marketing Cookies
Purpose: Track effectiveness of marketing campaigns
Consent required: ✅ Yes
Examples:
- LinkedIn Insight Tag
- Google Ads conversion tracking
- Facebook Pixel (if applicable)
- Retargeting cookies
What we learn:
- Which ads led you to our website
- Whether you completed a demo request after seeing an ad
- How to optimise ad spend
We do not sell this data to third parties.
4. Functional Cookies
Purpose: Remember your preferences
Consent required: ✅ Yes
Examples:
- Language preference
- Region/location preference
- Font size or accessibility settings
- "Remember me" functionality
Benefit: Improve your user experience by remembering your choices.
Cookies We Use
Our Cookies (First-Party)
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent choices | 12 months | Strictly Necessary |
| session_id | Maintains your session | Session (deleted when you close browser) | Strictly Necessary |
| _pl_analytics | Basic page view analytics | 26 months | Analytics |
Managing Your Cookie Preferences
Option 1: Our Cookie Preference Centre
Access: Click "Cookie Settings" in the website footer
You can:
- ✅ Accept all cookies
- ❌ Reject optional cookies (keep only strictly necessary)
- ⚙️ Customise (choose which categories to allow)
Changes are saved immediately and apply to future visits.
Option 2: Browser Settings
All modern browsers allow you to manage cookies:
Google Chrome
- Click three dots (top-right) → Settings
- Privacy and security → Cookies and other site data
- Choose: Block third-party cookies OR Block all cookies
Mozilla Firefox
- Click three lines (top-right) → Settings
- Privacy & Security → Cookies and Site Data
- Choose: Block cookies OR Manage exceptions
Microsoft Edge
- Click three dots (top-right) → Settings
- Cookies and site permissions → Cookies
- Choose: Block third-party cookies OR Block all cookies
Option 3: Browser Plugins
You can use plugins to block tracking:
- Privacy Badger (EFF)
- Ghostery
- uBlock Origin
Option 4: Opt-Out Tools
- Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: youronlinechoices.com
Impact of Blocking Cookies
If you block cookies:
✅ Will still work:
- Viewing website content
- Reading blog posts
- Contacting us via email
⚠️ May not work:
- Remembering your cookie preferences
- Staying logged in (if you create an account)
- Personalised experience
❌ Will not work:
- Analytics (we won't know how you use the site)
- Marketing tracking (we won't know if ads led you here)
We respect your choice - the website will function without optional cookies.
Cookie Consent Management
We use iubenda to manage cookie consents. Analytics and visitor-identification scripts are held until you make a choice, and released only if you accept.
How It Works
- First visit: You see a cookie banner
- Your choice: Accept all, reject optional, or customise
- Record keeping: We log your consent (for compliance)
- Change anytime: Access Cookie Settings in footer
Consent Records
We keep records of:
- When you consented (date and time)
- Which cookies you accepted/rejected
- Your IP address (anonymised after 30 days)
- Your consent method (banner, preference centre)
Retention: 12 months (to prove compliance with PECR)
Data Controller for Consents
Your cookie consent data is processed by:
- PriorityLine.ai (us) - Data Controller
- iubenda s.r.l. (consent management provider) - Data Processor
iubenda privacy policy: iubenda.com/privacy-policy
Legal Basis for Cookies
Under Privacy and Electronic Communications Regulations (PECR) 2003:
| Cookie Type | Legal Basis | Consent Required? |
|---|---|---|
| Strictly Necessary | Regulation 6(4) - Essential for service | ❌ No |
| Analytics | Regulation 6(1) - User consent | ✅ Yes |
| Marketing | Regulation 6(1) - User consent | ✅ Yes |
| Functional | Regulation 6(1) - User consent | ✅ Yes |
Our compliance:
- ✅ Consent obtained before setting optional cookies
- ✅ Clear information about cookies provided
- ✅ Easy opt-out mechanism available
- ✅ Consent records kept for proof of compliance
Third-Party Cookie Policies
We do not control third-party cookies. Please review their privacy policies:
| Third Party | Privacy Policy | Opt-Out |
|---|---|---|
| Google Analytics | View Policy | Opt-Out |
| View Policy | Opt-Out | |
| Facebook (if used) | View Policy | Opt-Out |
Cookies in Emails
Our marketing emails may contain:
Tracking pixels: Tiny images that tell us when you open an email
What we learn:
- Whether you opened the email
- When you opened it
- Which links you clicked
Opt-out:
- Disable image loading in your email client
- Unsubscribe from marketing emails (see Website Privacy Policy)
Mobile Apps
We do not currently have a mobile app. If we develop one, we will update this policy to cover in-app tracking technologies.
Do Not Track (DNT)
Do Not Track is a browser setting that requests websites not to track you.
Our position:
We respect DNT signals where technically possible, but many third-party cookies do not respond to DNT.
Better option: Use our Cookie Preference Centre to control tracking.
Changes to This Cookie Policy
We may update this policy:
- When we add new cookies or services
- To comply with changes in law (e.g., new PECR guidance)
- To improve clarity
Notification:
- Last Updated date at the top of this page
- Prominent website notice for material changes
Your consent: If we add new cookie categories, we will request fresh consent via the banner.
Questions About Cookies?
- Email: privacy@priorityline.ai
- Subject line: "Cookie Policy Question"
- Response time: Within 3 business days
Complaints:
If you're unhappy with our cookie practices, you can complain to the ICO:
- Website: ico.org.uk/make-a-complaint
- Phone: 0303 123 1113
PriorityLine.ai (CS Platforms Ltd)
Last Updated: 30 October 2025